Victoria’s Secret

Victoria’s Secret swimwear – Victoria’s Secret is an American brand that focuses on women’s wear, lingerie and beauty products.

It was established in San Francisco, California, in 1977, by Roy Raymond, a businessman who felt quite embarrassed about buying lingerie for his wife in department stores.

That’s why he had the brilliant idea of opening a lingerie store, where men would feel comfortable when purchasing women’s wear, thanks to the relaxing interior design and to the helpful staff.

And he really hit the nail on the head! Within a few years he opened other stores, catching the attention of The Limited, which bought Victoria’s Secret aiming to make this high-potential brand extremely successful.

In fact, The Limited started to advertise Victoria’s Secret and to expand its production, selling evening wear, beauty products, shoes and, obviously, fantastic lingerie and operating mail-order catalogues that remarkably increased the company’s sales.

Thanks to these effective commercial strategies adopted by the brand, in the 1980′s its lingerie and bed time products (such as slippers, cover-ups and so on…) were sold all over US and, in the 1990s, Victoria’s Secret officially became America’s number-one lingerie retailer.

But The Limited wanted Victoria’s Secret to become a globally renowned fashion label and that’s why it organized the first fashion show in 1995, which attracted many celebrities and was even broadcasted on television.

In fact, today, Victoria’s Secret is mainly known for its catalogues and annual fashion shows in New York City, during which some of the most beautiful top models in the world, such as Heidi Klum, Tyra Banks, Gisèle Bündchen, Adriana Lima, Naomi Campbell, Karolina Kurkova, Oluchi Onweagba, Fernanda Tavares and many others, hit the catwalk in sexy lingerie, enriched with beads, feathers, glitters and glosses.

Taking advantage of its experience as a lingerie retailer, Victoria’s Secret has even presented several swimwear collections, featuring bikinis, one-pieces, monokinis, mix and match separates and tankinis, in bright colours, unique shapes and playful patterns.

You may also find beautiful kaftans, charm flip flops, cover-up dresses and all the accessories you need to look stunning at the beach!

Victoria’s Secret is now attempting to “refine” its customer base and to renew its image with a fairly traditional, middle-class shopper in mind, in order to become more of a luxury brand, offering high quality products and promoting them, with the help of that small group of models contracted to the company that everybody knows as “Victoria’s Secret Angels“.

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3 Responses to “Victoria’s Secret”

  1. lucia says:

    Vorrei informazioni sui prezzi,grazie!!!!!

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  3. first time says:

    first time…

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