Posts Tagged ‘Vilebrequin’


The story behind the birth of Vilebrequin swim shorts is as much interesting as unbelievable.
The founder of this swimwear brand started his company in 1970, when he made his first pair of swim trunks out of a red and white tablecloth.

He was quite satisfied with the shape but the fabric was not good; therefore, he started to search for new soft, yet durable materials.
Vilebrequin started selling his innovative swim shorts in Saint Tropez, where both celebrities and ordinary men started to wear and love them.

The first Vilebrequin store opened in 1996 and the unique swimwear designs it offered became a real hit, to the… [READ MORE]