Posts Tagged ‘Sofia by ViX’

Sofia by ViX

In spite of ViX Swimwear great success, Paula Hermanny’s ambition has never stopped growing.

This fantastic designer has always tried to expand her brand’s limits in order to conquer the international beachwear market.

The result is the birth of three lines, all promoted by Paula: ViX Swimwear, Hermanny by ViX and Sofia by ViX. Each of these “branches” aims at meeting specific needs, such as comfort, femininity, sensuality, coverage, originality, affordability, durability and so on.

Since childhood, Paula Hermanny has always admired business women and holiday-makers, imagining how they would look in her swimsuits.

This talented chief designer really has eye for true beauty, and we can see that from… [READ MORE]