Rosa Chà

Eccentric, multi-coloured and made with attention to the smallest details, Rosa Chà’s beachwear collection has recently hit New York Fashion Week runways, confirming the label’s high-fashion status.
Shapes seem to be designed in order to enhance every part of female body, most various and stylish cutouts have been positioned according to Amir Slama’s knowledge of what looks best on a woman.
Taking a close look to the latest Rosa Chà’s collections, it is impossible not to notice the sophisticated details, so that it would almost seem a pity that such beautiful swimsuits should be used simply as poolside or beach wear, specially when matched with one of the jewel-like necklaces that enrich and enlighten the whole figure, as everyone got to see and admire, at the several fashion shows presented by Rosa Chà.

Colours are probably the distinctive sign of this label, since, by the sight of such playful and exotic swimsuits, every woman can imagine herself laying down and getting a golden tan on the beautiful Sao Paulo beach.

Amir Slama has skilfully chosen and mixed different shades and patterns and the result is simply brilliant and very Brazil-like.

From the brightest colours, such as orange, yellow, green, red and blue, to the most sober and elegant ones, such as white, black and grey, Rosa Chà’s products can meet every woman’s tastes.

If a bikini is not what you were looking for, you may find one-piece suits, trikinis and many other original models and, if you feel like experimenting something different, you may want to see the latest 50’s style bikinis, presented by Alexandre Herchovitch in occasion of his debut for the Brazilian label.

Launched in 1990, Rosa Cha is now gaining popularity and accounts an exceptional fan-base that includes Demi Moore, Naomi Campbell, Jennif Lopez and uncountable celebrities who now have a real passion for it. Since the label has recently made “construction” one of its cardinal point, along with Amir Slama’s bold colour palette, women can’t really get enough of these eccentric, yet cool Brazil-like bikinis.

Chà’s dramatic silhouettes and sexy swimwear are now unmistakable and it is sure to be on its way to gain even more success, by making women look sexy and exotic, which is exactly what rap singer Sean Paul is hoping for, as he stated at New York Fashion week.

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