Panache Swimwear

When Anthony Power established Panache in 1982, he had no idea he would end up selling swimwear and accessories alongside lingerie.

Before launching Panache, Power worked as a sales executive for a lingerie firm and realized that very little attention was being given to fuller busted-women who sometimes find it difficult to find the right lingerie and swimwear to fit their body, as they need bras that provide extra support.

Today, Panache is one of the most successful British lingerie manufacturers and exports all over the world, thanks to its website which allows women to purchase lingerie and swimsuits online.

You may find Panache’s stores in the United States, China, Germany and, of course, England.

After all these years, Panache continues to be a successful family-owned business, even though Anthony, Danny, Siobhan, Louise and John Power have had to hire over 200 employees over the years in order to support the brand’s international growth.

At the moment, Panache distributes five brands, offering a wide array of bikinis, one-pieces, tankinis and monokinis. Whether you are as flat as an ironboard or whether you cannot find a swimsuit with cups big enough to hold and support your breasts, you will be happy to know that Panache’s swimsuits come in all cup sizes, from AA to KK.

Having worked in the lingerie industry for over two decades, Anthony Power is aware of the problems that fuller-busted women experience when shopping for lingerie and swimwear. Recent studies have revealed that over 80% of women do not know what their precise cup size is, which is why they tend to experience discomfort when working out and swimming.

Panache aims at resolving this problem by offering swimsuits that are  not only trendy and fashionable, but also specifically designed to fit the fuller-busted woman.Anthony Power and his family place great importance on support, comfort and fit. However, they have always wanted their brand to be different from the thousands of lingerie brands that focus exclusively on comfort, forgetting that women do not simply need to feel comfortable, but also sexy.

We might refer to Panache’s designers as “engineers”, as their job is to develop and design new garments in order to always offer women the ultimate in D plus lingerie and swimwear.

With regards to design, Panache’s swimsuits are not usually too flashy. While browsing through Panache’s collections, you will probably notice that black, white, blue and red are among the most widely used colours by Panache’s designers. If I was to describe Panache’s products in two words, I would say “tasteful” and “elegant”.

One Response to “Panache Swimwear”

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