Gallarate is a beautiful town in the Province of Varese, Northern Italy where, in 1950, Edda Paracchini and Giovanni Piazzalunga started their fantastic adventure, opening a small lingerie workshop which offered never-seen-before underwear and corsetry lines.
After a few years, Edda and Giovanni decided to expand their production, starting to design and manufacture their first swimsuits: they collaborated with the best Italian designers, creating original collections with the name “Parah Beachwear”, featuring differentiated cups and bottoms, in order to meet every woman’s needs.
Since the 1970′s, this outstanding Italian brand has proposed many revolutionary pieces that have transformed the swimsuit from a simple “product” into pure art and fashion.
