American brands

Victoria’s Secret

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Posted in American brands, Bikini designers | 3 Comments »

Victoria’s Secret swimwear – Victoria’s Secret is an American brand that focuses on women’s wear, lingerie and beauty products.

It was established in San Francisco, California, in 1977, by Roy Raymond, a businessman who felt quite embarrassed about buying lingerie for his wife in department stores.

That’s why he had the brilliant idea of opening a lingerie store, where men would feel comfortable when purchasing women’s wear, thanks to the relaxing interior design and to the helpful staff.

And he really hit the nail on the head! Within a few years he opened other stores, catching the attention of The Limited, which bought Victoria’s Secret aiming to make this high-potential… [READ MORE]

Vitamin A – Swimwear

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Posted in American brands, Bikini designers | 1 Comment »

It was 10 years ago when designer Amahlia Stevens decided to launch her own swimwear line, making the best out of her studies, experience and roots.

This innovative creator, in fact, grew up in California, where people take the sea very seriously.

And it is thanks to this sunny country and its hot people that Amahlia started to draw her first swimsuit collection, featuring very simple colours but an extremely modern cut that has been named the “Californian Cut”, being absolutely new and unique. This particular style is a mix between the extra small Brazilian bikini and the more traditional American cut.

The most surprising fact about this brand… [READ MORE]

L * Space

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Sea waves and sun are the elements that have had the most influence on Monica Wise’s creativity and designs, ever since she created L*Space, in 1997.

This edgy and artistic designer has stood out for her unique colour palette, including yellow, orange, green, purple, red and fuchsia. We may also find several playful patterns, but most of them are matched with mono colour pieces.

Thanks to the sexy cut-outs and luminous colours, be sure you will have everybody’s eyes on you at the beach and that’s probably one of the reasons why great celebrities, such as Jessica Alba, Cameron Diaz, Lauren Conrad and Lindsay Lohan, love L*Space and have become… [READ MORE]

Melissa Odabash

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After having worked various years for other designers, in 1995 Melissa Odabash decided to launch her own collection, expressing her vision of style and fashion. The result was absolutely amazing, as she soon became every celebrity’s favourite fashion designer.

In occasion of an interview, Melissa declared that she was tired of designing banal and tacky swimsuits that no woman would ever wear. She wanted the simplicity and elegance that feature Italian fashion and, as her first collection was ready, she started to take it around every boutique of Milan, promoting her own style.

Afterwards, the renowned zebra-print bikinis drawn by Melissa, became the best-selling products in the Victoria Secret’s catalogue.… [READ MORE]