Bikini designers

Lenny Swimwear

Swimwear designer Lenny Niemeyer is a Brazilian legend and rightly so, for she is completely self made.

In the early 1980′s, after her arrival in Rio, Lenny decided to start designing her own swimsuits. Her change in career from landscape architect to swimsuit designer began when Lenny discovered the lack of elegant swimsuits within the beachwear market.

Through working for a variety of swimwear companies for over ten years, she released many designs and succesfully established herself in the fashion industry. By 1993, Lenny was ready to start her own line of swimwear.

The debut of her line on the international runways in 1996 gave Lenny’s designs an extra… [READ MORE]

Ed Hardy Swimwear

French Christian Audigier is not simply a great and talented fashion designer, but also a clever enterpreneur.

In fact, he started his career designing for several renowned brands, such as Lee, Liberto, Kookai, Von Dutch, Naf Naf and founded, then, his own brand: Ed Hardy.

As the brand name itself suggests, American tattoo artist Don Ed Hardy and his fantastic designs have obviously played an important role in the creation of this growing fashion label.

Christian Audigier teamed up with Don Ed Hardy, being one of his biggest fans, and officially launched Ed Hardy Swimwear in 2004, working hard to promote it and advertise it, in order to show his [READ MORE]

The History of the Bikini

The bikini or two piece was officially invented in 1946 by two Frenchmen, Jacques Heim and Louis Reard, who thought of naming this women’s swimsuit after the Bikini Atoll in the Marshall Islands.

Actually drawings of two pieces have been found on some wall paintings which date back to more than 3500 years ago and some bikini-like suits appeared again in the Greco-Roman world, which means that Jacques and Louis simply re-invented the bikini, trying to design the smallest swimsuit “ever”.

Several artworks depicting women in bikini, including Venus, the renowned Roman goddess, date back to the Diocletian period and can be found in Sicily and Pompei (Italy).… [READ MORE]

Victoria’s Secret

Victoria’s Secret swimwear – Victoria’s Secret is an American brand that focuses on women’s wear, lingerie and beauty products.

It was established in San Francisco, California, in 1977, by Roy Raymond, a businessman who felt quite embarrassed about buying lingerie for his wife in department stores.

That’s why he had the brilliant idea of opening a lingerie store, where men would feel comfortable when purchasing women’s wear, thanks to the relaxing interior design and to the helpful staff.

And he really hit the nail on the head! Within a few years he opened other stores, catching the attention of The Limited, which bought Victoria’s Secret aiming to make this high-potential… [READ MORE]

Rygy Swimwear

With its unique blend of elegance, sophistication, beauty, alluring colours, precious details and fine embroideries, Rygy Swimwear has been able to differentiate itself from any other beachwear brand, creating fashionable and trendy swimsuits rich in handmade embellishments and decorations.

During its 28 years of experience, Rygy has always made use of the best fabrics, giving every woman the pleasure of wearing something luxurious, glamorous, comfortable and made with high quality materials.

This Brazilian brand has been founded in Rio de Janeiro, where people love the beach and everything related to it, including, obviously, beachwear.

In fact, Rygy has always taken inspiration from its native country and the [READ MORE]

Parah Swimwear

Gallarate is a beautiful town in the Province of Varese, Northern Italy where, in 1950, Edda Paracchini and Giovanni Piazzalunga started their fantastic adventure, opening a small lingerie workshop which offered never-seen-before underwear and corsetry lines.

After a few years, Edda and Giovanni decided to expand their production, starting to design and manufacture their first swimsuits: they collaborated with the best Italian designers, creating original collections with the name “Parah Beachwear”, featuring differentiated cups and bottoms, in order to meet every woman’s needs.

Since the 1970′s, this outstanding Italian brand has proposed many revolutionary pieces that have transformed the swimsuit from a simple “product” into pure art and fashion.